Skin Cancer Does Not Discriminate between Skin Colours | PRBuzz PR / Press releases

(PRBuzz) July 13, 2012 -- Contrary to common perception, dark skin does not make sun exposure safer says L'Oréal. If you've been under the impression that brown skin is like a shield of armor protecting you against the dangerous UV rays of the sun, you're not the only one. While the amount of melanin in brown skin provides more protection than Caucasian or light skin tones, it's not 100%. People of colour need to follow sun safety practices to prevent sun damage.

As summer approaches and sun protection becomes a more prominent issue, L'Oréal has completed a research project aimed at increasing awareness of the risks of skin cancer and highlighting that people of colour are not immune.
The study from L'Oreal Research & Innovation demonstrated that the highest risk of DNA damages was in light to tan skin, which includes most Hispanics and some African-Americans. As such, there is a need to educate people with skin of color about the risks of sun exposure and proper sunscreen use.

"As experts in photoprotection, it is important for us to increase the awareness of the fact that people of color are not immune to skin cancer," stated Dr. Michele Verschoore, Medical Director, L'Oreal Research and Innovation.
Moreover, according to a 2006 Cincinnati University research, anyone who assumes skin tone makes some immune to skin cancers is wrong. Experts advise people of all races to protect their skin from sun damage.
"There's a perception that people with darker skin don't have to worry about skin cancer, but that's not true. Minorities do get skin cancer, and because of this false perception most cases aren't diagnosed until they are more advanced and difficult to treat. Unfortunately, that translates into higher mortality rates," said lead researcher Dr Hugh Gloster.

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